SKIP TO CONTENT
moonsdata
[ CASE STUDY / 004 ]
— CASE STUDY / SXOLLIE SALES REPORTING

Around 10,000 orders a week. Four supermarkets.
One report.

EXCELSQLMYSQLGOOGLE CLOUD2021 TO 2023
ROLEData analyst apprentice
YEARSJuly 2021 to February 2023
EMPLOYERSXOLLIE
STACKExcel, SQL, MySQL, Google Cloud
[ TRANSMISSION 002 ]
— THE JOB

Four supermarkets.
Four sets of data.

SXOLLIE is a cider company in London. I joined in July 2021 as a data analyst apprentice through the government's Kickstart Scheme, and stayed until February 2023.

SXOLLIE sold through four of the biggest supermarkets in the UK. Tesco, Sainsbury's, Morrisons and Waitrose. Each one sent its own sales data in its own format, and every week I pulled around 10,000 orders together into one KPI report in Excel.

The report tracked sales, stock, top products and which supermarket was performing best, with year to date and month to date comparisons. I built the charts myself, so the numbers were easy to read at a glance.

[ TRANSMISSION 003 ]
— WHO USED IT

Numbers people
made decisions with.

The report went to the CEOs and managers, and they used it to make real decisions about where to focus and what needed fixing.

It wasn't just about reporting the numbers. When a supermarket or a product performed badly, I'd dig into the data to understand why, and look for a way to solve it.

[ TRANSMISSION 004 ]
— THE SIDE PROJECT

Moving it
into the cloud.

Building the report by hand every week showed me how much time goes into moving data around. So alongside the day job, I taught myself Google Cloud and started building something better.

I wrote the SQL myself. I designed the tables in MySQL, imported the supermarket data into them, and started moving it all into Google Cloud so it could feed reports without the copying and pasting.

I got it about 70% of the way before I left. It wasn't finished, so it never went live. But it was the first time I'd built something like this from scratch, and it's where I first understood how databases, the cloud and reporting fit together.

— THE WEEKLY REPORT

  1. TESCO · SAINSBURY'S · MORRISONS · WAITROSE

  2. EXCEL KPI REPORT

    charts, YTD and MTD

  3. CEOS AND MANAGERS

    decisions

— THE SIDE PROJECT

  1. SUPERMARKET DATA

  2. MYSQL TABLES

    my own SQL

  3. GOOGLE CLOUD

70% COMPLETE

[ TRANSMISSION 005 ]
— WHAT I LEARNED

Four things
real data taught me.

  1. 01.

    Real data is never as clean as the textbook examples. Four supermarkets means four ways of doing things, and a lot of the work is getting them to line up.

  2. 02.

    A report is only useful if someone acts on it. Knowing the CEOs used mine to make decisions made me care about getting every number right.

  3. 03.

    The numbers tell you what happened. Finding out why is the real job.

  4. 04.

    Doing something by hand first is the best way to understand what's worth automating. The cloud project only made sense because I'd felt the manual process every week.

— END OF TRANSMISSION 005